Connor McKnight

Portfolios / Arts, Design, Entertainment, Sports, and Media Occupations

Author and writer

52 pictures, films and books for FourSkill, The North China Times and The Kaitu Journal

Connor McKnight is the author of the Core Languages books on FourSkill: five graded books for each of hundreds of languages, from Novice to Distinguished. He also writes for The North China Times.

About this occupationCV
Object plate for the author and writer portfolio: a folded North China Times and a Core book.
About this occupationAuthor and writer · what the work involves, and what his work shows

Originate and prepare written material, such as scripts, stories, advertisements, and other material.

He writes for The North China Times, a paper of news and analysis from East Asia explained in words, graphics and video — and its images, maps and films are his.

Author of the Core Languages books at FourSkill. Writer at The North China Times.

Tasks his work shows

  1. Write fiction or nonfiction prose, such as short stories, novels, biographies, articles, descriptive or critical analyses, and essays.12 pieces · Authorship, Writing
  2. Conduct research to obtain factual information and authentic detail, using sources such as newspaper accounts, diaries, and interviews.3 pieces · Writing
  3. Plan project arrangements or outlines, and organize material accordingly.9 pieces · Authorship
The other 17 tasks of the occupation
  1. Revise written material to meet personal standards and to satisfy needs of clients, publishers, directors, or producers.
  2. Present drafts and ideas to clients.
  3. Edit or rewrite existing written material as necessary, and submit written material for approval by supervisor, editor, or publisher.
  4. Vary language and tone of messages based on product and medium.
  5. Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.
  6. Write advertising material for use by publication, broadcast, or internet media to promote the sale of goods and services.
  7. Write to customers in their terms and on their level so that the script, story, or advertisement message is more readily received.
  8. Prepare works in appropriate format for publication, and send them to publishers or producers.
  9. Conduct research and interviews to determine which of a product's selling features should be promoted.
  10. Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.
  11. Work with staff to develop script, story, or advertising concepts.
  12. Consult with sales, media and marketing representatives to obtain information on product or service and discuss style and length of advertising written material.
  13. Collaborate with other writers on specific projects.
  14. Follow appropriate procedures to get copyrights for completed work.
  15. Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.
  16. Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.
  17. Invent names for products and write the slogans that appear on packaging, brochures and other promotional material.

The skills it calls for most

  • Writing
  • Reading Comprehension
  • Active Listening
  • Speaking
  • Time Management
  • Critical Thinking
  • Complex Problem Solving
  • Judgment and Decision Making

The knowledge it calls for most

  • English Language · his work draws on it
  • Communications and Media · his work draws on it
  • Administrative
  • Sales and Marketing
  • Computers and Electronics
  • Customer and Personal Service
  • Administration and Management
  • Psychology
Field
Arts, Design, Entertainment, Sports, and Media Occupations
Skills shown
Authorship, Writing